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Thin Mint Sprint Campaign

Girl Scouts of Kansas Heartland, 2016

This popular campaign is still in use by Girl Scouts of Kansas Heartland. The client requested a reimagining of their cookie mascot and new materials for their yearly 5K run fundraiser. I applied energetic, modern colors that would appeal to both male and female runners of any age and established a sleek, fun cookie character that was both memorable and easy to adapt to different media. The character has since been embraced and utilized by several other chapters across the country

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